Sex role stereotyping in television ads in Singapore.
This dissertation looks at the extent of sex-role stereotyping in television advertisements in Singapore. A content analysis of advertisements on Singapore's English channel, Channel 5, was carried out. A week of day time and prime time advertisements were analysed. The study revealed that wome...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/42549 |
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| Institution: | Nanyang Technological University |
| Language: | English |