Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.

An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is requ...

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Main Authors:	Phan, Siew Lee., Wong, Si Ann.
Other Authors:	Murali Krishna Erramilli
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	DRNTU::Business::Marketing::Consumer behaviour
Online Access:	http://hdl.handle.net/10356/42557
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-425572024-01-12T10:25:45Z Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia. Phan, Siew Lee. Wong, Si Ann. Murali Krishna Erramilli Nanyang Business School DRNTU::Business::Marketing::Consumer behaviour An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is required for different foreign markets. When exporting to these foreign markets, marketers should be aware of one barrier of entry: the consumer bias against a product based on its country-of-origin. Knowing when to promote a product's country-of-origin and when to keep mum about it is extremely helpful. Master of Business Administration 2010-12-30T05:00:37Z 2010-12-30T05:00:37Z 1999 1999 Thesis http://hdl.handle.net/10356/42557 en 52 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Consumer behaviour
spellingShingle	DRNTU::Business::Marketing::Consumer behaviour Phan, Siew Lee. Wong, Si Ann. Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
description	An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is required for different foreign markets. When exporting to these foreign markets, marketers should be aware of one barrier of entry: the consumer bias against a product based on its country-of-origin. Knowing when to promote a product's country-of-origin and when to keep mum about it is extremely helpful.
author2	Murali Krishna Erramilli
author_facet	Murali Krishna Erramilli Phan, Siew Lee. Wong, Si Ann.
format	Theses and Dissertations
author	Phan, Siew Lee. Wong, Si Ann.
author_sort	Phan, Siew Lee.
title	Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
title_short	Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
title_full	Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
title_fullStr	Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
title_full_unstemmed	Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.
title_sort	cross-national empirical study : asian's perception of product quality made in latin america & latin americans' perception of product quality made in asia.
publishDate	2010
url	http://hdl.handle.net/10356/42557
_version_	1789483114961043456

Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.

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