Cross-national empirical study : Asian's perception of product quality made in Latin America & Latin Americans' perception of product quality made in Asia.

• Main Authors: Phan, Siew Lee., Wong, Si Ann.
• Other Authors: Murali Krishna Erramilli
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/42557
• Institution: Nanyang Technological University

An important decision facing marketers in today's highly competitive business environment is the selection of the right marketing and promotional strategies for the target market. This decision is made harder with the globalisation trend when increasingly, different marketing strategy is requ...