Use of internet as a marketing tool for quantity surveying firms in Singapore

• Main Author: Loi, Carol Pui Wan.
• Other Authors: Yap Sook Fwe
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/42585
• Institution: Nanyang Technological University

With the development of the Internet, the world has become smaller as a result of an increase in communication. Thus companies face keener competition, not only within their countries, but they would face global competitors. Having a presence on the Internet would give a company an instant global...