Vietnamese consulting firms for foreign investors : a study of marketing strategies

Along with the economic reform, Vietnam business environment has changed fast. There is a large presence of newly developing businesses that is coming as a result of the gradual opening of its markets to outside investors. Therefore, we have seen a trend of heightened foreign investments to suppor...

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Bibliographic Details
Main Authors: Nguyen, Thi Minh Hoa, Dang, Ngoc Dai, Hioe, Elliott
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/42586
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Institution: Nanyang Technological University
Language: English