Vietnamese consulting firms for foreign investors : a study of marketing strategies

• Main Authors: Nguyen, Thi Minh Hoa, Dang, Ngoc Dai, Hioe, Elliott
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Economic development::Vietnam
• Online Access: http://hdl.handle.net/10356/42586
• Institution: Nanyang Technological University

Along with the economic reform, Vietnam business environment has changed fast. There is a large presence of newly developing businesses that is coming as a result of the gradual opening of its markets to outside investors. Therefore, we have seen a trend of heightened foreign investments to suppor...