Information seeking behaviour of insurance agents
The study examines the information seeking behaviour of fifteen full-time insurance agents who work at Yishun branch of NTUC INCOME Insurance Cooperative Limited. It attempts to find answers to three questions relating to the information seeking behaviour of the agents: • What are the information n...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/42598 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The study examines the information seeking behaviour of fifteen full-time insurance
agents who work at Yishun branch of NTUC INCOME Insurance Cooperative Limited. It attempts to find answers to three questions relating to the information seeking behaviour of the agents: • What are the information needs of insurance agents, how do they seek information and how do they use the various information sources and services?
• How are the insurance needs of the insurance agents presently satisfied? • Could existing systems of providing information to the agents be improved to
better satisfy their needs? |
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