Information seeking behaviour of insurance agents
The study examines the information seeking behaviour of fifteen full-time insurance agents who work at Yishun branch of NTUC INCOME Insurance Cooperative Limited. It attempts to find answers to three questions relating to the information seeking behaviour of the agents: • What are the information n...
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2011
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| Online Access: | http://hdl.handle.net/10356/42598 |
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sg-ntu-dr.10356-425982020-09-27T20:18:38Z Information seeking behaviour of insurance agents Jayarajan M. Nair School of Applied Science Mark Hepworth DRNTU::Library and information science::Libraries::Information literacy The study examines the information seeking behaviour of fifteen full-time insurance agents who work at Yishun branch of NTUC INCOME Insurance Cooperative Limited. It attempts to find answers to three questions relating to the information seeking behaviour of the agents: • What are the information needs of insurance agents, how do they seek information and how do they use the various information sources and services? • How are the insurance needs of the insurance agents presently satisfied? • Could existing systems of providing information to the agents be improved to better satisfy their needs? Master of Science (Information Studies) 2011-01-05T01:41:07Z 2011-01-05T01:41:07Z 1998 1998 Thesis http://hdl.handle.net/10356/42598 en 63 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Library and information science::Libraries::Information literacy |
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DRNTU::Library and information science::Libraries::Information literacy Jayarajan M. Nair Information seeking behaviour of insurance agents |
| description |
The study examines the information seeking behaviour of fifteen full-time insurance
agents who work at Yishun branch of NTUC INCOME Insurance Cooperative Limited. It attempts to find answers to three questions relating to the information seeking behaviour of the agents: • What are the information needs of insurance agents, how do they seek information and how do they use the various information sources and services?
• How are the insurance needs of the insurance agents presently satisfied? • Could existing systems of providing information to the agents be improved to
better satisfy their needs? |
| author2 |
School of Applied Science |
| author_facet |
School of Applied Science Jayarajan M. Nair |
| format |
Theses and Dissertations |
| author |
Jayarajan M. Nair |
| author_sort |
Jayarajan M. Nair |
| title |
Information seeking behaviour of insurance agents |
| title_short |
Information seeking behaviour of insurance agents |
| title_full |
Information seeking behaviour of insurance agents |
| title_fullStr |
Information seeking behaviour of insurance agents |
| title_full_unstemmed |
Information seeking behaviour of insurance agents |
| title_sort |
information seeking behaviour of insurance agents |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10356/42598 |
| _version_ |
1681059453624909824 |