Measuring the level of audit service quality in the CPA firms of Singapore-customer's and service provider's perspectives.

• Main Author: Gupta Subhadra Devi.
• Other Authors: Foo See Liang
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/42763
• Institution: Nanyang Technological University

First of all, the importance of quality is the result of a competitive business environment. As more similar businesses spring up, as is the case in the 1990s, organisations start searching for a competitive edge, i.e. a strategic uniqueness, which will distinguish them from their competition One of the strategic routes seen as an answer by many academics and practitioners has been an increased concentration on customer satisfaction by providing quality goods and services (Nel and Pitt, 1993). Secondly, providing quality goods and services has been empirically proven to lead to improved profits, increased market share and customer loyalty (Buzzell and Gale, 1987; Luchs, 1986; Heskett et al , 1994).