The next big thing, silver tourism : a study of travel motivations and behaviours of Singaporean baby boomers.

• Main Authors: Chong, Shoulian., Teo, Swee Huang., Chua, Joyce Wen Qi.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/43672
• Institution: Nanyang Technological University

With rising affluence amongst the Baby Boomers in Singapore, there has been an increase in targeted marketing towards this group. This research examined their travel motivations and decision-making behaviours. In executing the fieldwork, 201 questionnaires were gathered through door-to-door surveys...