Explaining the decision-making process.

Human behavior has always been a complex area of study. Besides psychologists, behavioral economists have also been exploring possible economic reasons to explain why humans behave the way they do. Our paper seeks to better understand human‘s decision-making behavior through conducting classroom exp...

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Main Authors:	Tan, Veronica., Lee, Mabel Liying.
Other Authors:	School of Humanities and Social Sciences
Format:	Final Year Project
Language:	English
Published:	2011
Subjects:	DRNTU::Business::Marketing::Consumer behaviour
Online Access:	http://hdl.handle.net/10356/43690
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Institution:	Nanyang Technological University
Language:	English

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record_format	dspace
spelling	sg-ntu-dr.10356-436902019-12-10T10:48:31Z Explaining the decision-making process. Tan, Veronica. Lee, Mabel Liying. School of Humanities and Social Sciences Yohanes Eko Riyanto DRNTU::Business::Marketing::Consumer behaviour Human behavior has always been a complex area of study. Besides psychologists, behavioral economists have also been exploring possible economic reasons to explain why humans behave the way they do. Our paper seeks to better understand human‘s decision-making behavior through conducting classroom experiments in Nanyang Technological University. We find that the behavior of mental accounting and prospect theory are not evident in our experiment. Respondents do not react to the framing of the vouchers given and instead, choose their choice of voucher randomly. Neither grouping, gender, nationality and brand awareness has an effect on their choice of voucher. Bachelor of Arts 2011-04-20T03:50:28Z 2011-04-20T03:50:28Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/43690 en Nanyang Technological University 48 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Consumer behaviour
spellingShingle	DRNTU::Business::Marketing::Consumer behaviour Tan, Veronica. Lee, Mabel Liying. Explaining the decision-making process.
description	Human behavior has always been a complex area of study. Besides psychologists, behavioral economists have also been exploring possible economic reasons to explain why humans behave the way they do. Our paper seeks to better understand human‘s decision-making behavior through conducting classroom experiments in Nanyang Technological University. We find that the behavior of mental accounting and prospect theory are not evident in our experiment. Respondents do not react to the framing of the vouchers given and instead, choose their choice of voucher randomly. Neither grouping, gender, nationality and brand awareness has an effect on their choice of voucher.
author2	School of Humanities and Social Sciences
author_facet	School of Humanities and Social Sciences Tan, Veronica. Lee, Mabel Liying.
format	Final Year Project
author	Tan, Veronica. Lee, Mabel Liying.
author_sort	Tan, Veronica.
title	Explaining the decision-making process.
title_short	Explaining the decision-making process.
title_full	Explaining the decision-making process.
title_fullStr	Explaining the decision-making process.
title_full_unstemmed	Explaining the decision-making process.
title_sort	explaining the decision-making process.
publishDate	2011
url	http://hdl.handle.net/10356/43690
_version_	1681048756046266368

Explaining the decision-making process.

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