Explaining the decision-making process.

• Main Authors: Tan, Veronica., Lee, Mabel Liying.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/43690
• Institution: Nanyang Technological University

Human behavior has always been a complex area of study. Besides psychologists, behavioral economists have also been exploring possible economic reasons to explain why humans behave the way they do. Our paper seeks to better understand human‘s decision-making behavior through conducting classroom exp...