Training hones competitive conjecturing ability in a hostile environment.

• Main Authors: Koh, Kenneth Kat Jun., Kuah, Sue-Maine., Tan, Charmaine Li Wen.
• Other Authors: Lim Kui Suen, Lewis
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/43918
• Institution: Nanyang Technological University

One of the most important determinants of competitive advantage is the ability to successfully predict competitors‟ strategies, a capability known as competitive conjecturing capability. Although research has demonstrated the value of developing such a capability, the effects of training within a ho...