A study on the motivating factors and marketing strategies that affect donations to Singapore-based charities.
This research paper seeks to gain a better understanding of the nature of donation behaviour in Singapore. Our objective is to study the profile of donors donating to Singapore-based Charities, the motivating factors leading them to donate, as well as to investigate the Singapore population’s percep...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/44038 |
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Institution: | Nanyang Technological University |
Language: | English |