A study on the motivating factors and marketing strategies that affect donations to Singapore-based charities.

This research paper seeks to gain a better understanding of the nature of donation behaviour in Singapore. Our objective is to study the profile of donors donating to Singapore-based Charities, the motivating factors leading them to donate, as well as to investigate the Singapore population’s percep...

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Bibliographic Details
Main Authors: Lee, Jenevie Yu Ling., Ong, Yi Ning., Su, Han-Inn.
Other Authors: Gerard Dionicio Gonzales
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44038
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Institution: Nanyang Technological University
Language: English