A study on the motivating factors and marketing strategies that affect donations to Singapore-based charities.

• Main Authors: Lee, Jenevie Yu Ling., Ong, Yi Ning., Su, Han-Inn.
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Sociology::Social and public welfare
• Online Access: http://hdl.handle.net/10356/44038
• Institution: Nanyang Technological University

This research paper seeks to gain a better understanding of the nature of donation behaviour in Singapore. Our objective is to study the profile of donors donating to Singapore-based Charities, the motivating factors leading them to donate, as well as to investigate the Singapore population’s percep...