Advertising dengue : deconstructing the anti-dengue campaign in Singapore.

• Main Author: Chan, Esther Ying'en.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/44136
• Institution: Nanyang Technological University

This study focuses on the deconstruction of the dengue discourse. Dengue fever has been one of the more salient diseases in Singapore after 2005’s outbreak. Since then, the media has been flooded every year with anti-dengue campaigns. Using Critical Discourse Analysis and Foucault’s governmentality...