When are you scared the most? Effects of message personalisation and fear appeal on binge drinking youths in Singapore

• Main Authors: Ng, Cameron Hiang Liang, Huang, Sheryl Shumin, Tan, Adeline Kim Wen, Yip, En Sara-Jean
• 其他作者: Jung Younbo
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Social sciences::Communication
• 在線閱讀: http://hdl.handle.net/10356/44237

Binge drinking, defined as the excessive consumption of alcohol over a short period of time, has become a prevalent concern in Singapore amongst youths aged 18 to 25. Negative consequences of such behaviour threaten the health and safety of these youth binge drinkers. Therefore, the purpose of this...