Emotional blackmail for dads : a qualitative analysis of father involvement public service announcements.

• Main Authors: Lam, Yarn., Yong, Meredith Min.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/44913
• Institution: Nanyang Technological University

Public Service Announcements (PSA) and Corporate Advertisements are essential mass communication tactics for most public communication campaigns. This study aims to investigate the appeals used in PSA and Corporate Ads on campaigns addressing father involvement in a family. 38 advertisements were co...