Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.

• Main Author: Bhawani Devi Balakrishnan.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1602
• Institution: Nanyang Technological University

The study intends to find out for what purposes and how has the Internet influenced public relations practices in Singapore. It also looks at how public relations practitioners have come to integrate the Internet into their organizations’ communication strategies and activities and what were the cha...