Public relations in the Internet age : benefits to the SMEs.

• Main Authors: Loh, Mathew., Low, Desiree., Ong, Reana.
• Other Authors: Aw, Annette
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1291
• Institution: Nanyang Technological University

A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.