Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
This study focuses on the use of corporate blogs by a specific group of businesses in Singapore - the lifestyle SMEs. This category of SMEs has been chosen as they are usually business-to-consumers companies, and corporate blogs work best for companies that have an involved and interested customer-b...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1659 |
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| Institution: | Nanyang Technological University |