Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.

Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.

This study focuses on the use of corporate blogs by a specific group of businesses in Singapore - the lifestyle SMEs. This category of SMEs has been chosen as they are usually business-to-consumers companies, and corporate blogs work best for companies that have an involved and interested customer-b...

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Bibliographic Details
Main Author: Ong, Serene Ling Ling.
Other Authors: Banerjee, Indrajit
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1659
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1659
record_format dspace
spelling sg-ntu-dr.10356-16592019-12-10T13:56:52Z Corporate blogs : an exploratory study on lifestyle SMEs in Singapore. Ong, Serene Ling Ling. Banerjee, Indrajit Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This study focuses on the use of corporate blogs by a specific group of businesses in Singapore - the lifestyle SMEs. This category of SMEs has been chosen as they are usually business-to-consumers companies, and corporate blogs work best for companies that have an involved and interested customer-base. By exploring the level of knowledge and receptiveness that lifestyle SMEs have to the use of corporate blogs as a CRM marketing and branding tool, this research aims to identify the concerns that SME owners have in harnessing this medium for their businesses and the ways in which the Singapore Government could support their growth in order to create vibrant and resilient SMEs. ​Master of Mass Communication 2008-09-10T08:35:07Z 2008-09-10T08:35:07Z 2006 2006 Thesis http://hdl.handle.net/10356/1659 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Ong, Serene Ling Ling.
Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
description This study focuses on the use of corporate blogs by a specific group of businesses in Singapore - the lifestyle SMEs. This category of SMEs has been chosen as they are usually business-to-consumers companies, and corporate blogs work best for companies that have an involved and interested customer-base. By exploring the level of knowledge and receptiveness that lifestyle SMEs have to the use of corporate blogs as a CRM marketing and branding tool, this research aims to identify the concerns that SME owners have in harnessing this medium for their businesses and the ways in which the Singapore Government could support their growth in order to create vibrant and resilient SMEs.
author2 Banerjee, Indrajit
author_facet Banerjee, Indrajit
Ong, Serene Ling Ling.
format Theses and Dissertations
author Ong, Serene Ling Ling.
author_sort Ong, Serene Ling Ling.
title Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
title_short Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
title_full Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
title_fullStr Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
title_full_unstemmed Corporate blogs : an exploratory study on lifestyle SMEs in Singapore.
title_sort corporate blogs : an exploratory study on lifestyle smes in singapore.
publishDate 2008
url http://hdl.handle.net/10356/1659
_version_ 1681049460886470656

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