Public relations in the Internet age : benefits to the SMEs.
A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1291 |
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| Institution: | Nanyang Technological University |
| Summary: | A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered. |
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