Public relations in the Internet age : benefits to the SMEs.

A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.

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Bibliographic Details
Main Authors:	Loh, Mathew., Low, Desiree., Ong, Reana.
Other Authors:	Aw, Annette
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1291
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1291
record_format	dspace
spelling	sg-ntu-dr.10356-12912019-12-10T11:37:57Z Public relations in the Internet age : benefits to the SMEs. Loh, Mathew. Low, Desiree. Ong, Reana. Aw, Annette Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered. Bachelor of Communication Studies 2008-09-10T07:16:00Z 2008-09-10T07:16:00Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/1291 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Loh, Mathew. Low, Desiree. Ong, Reana. Public relations in the Internet age : benefits to the SMEs.
description	A content analysis was conducted on the websites of the top 500 small and medium sized enterprises (SMEs) in Singapore to examine if they incorporated features that fulfilled a public relations function and the level of interactivity these features offered.
author2	Aw, Annette
author_facet	Aw, Annette Loh, Mathew. Low, Desiree. Ong, Reana.
format	Final Year Project
author	Loh, Mathew. Low, Desiree. Ong, Reana.
author_sort	Loh, Mathew.
title	Public relations in the Internet age : benefits to the SMEs.
title_short	Public relations in the Internet age : benefits to the SMEs.
title_full	Public relations in the Internet age : benefits to the SMEs.
title_fullStr	Public relations in the Internet age : benefits to the SMEs.
title_full_unstemmed	Public relations in the Internet age : benefits to the SMEs.
title_sort	public relations in the internet age : benefits to the smes.
publishDate	2008
url	http://hdl.handle.net/10356/1291
_version_	1681039891320799232

Public relations in the Internet age : benefits to the SMEs.

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