Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.

The study intends to find out for what purposes and how has the Internet influenced public relations practices in Singapore. It also looks at how public relations practitioners have come to integrate the Internet into their organizations’ communication strategies and activities and what were the cha...

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Bibliographic Details
Main Author:	Bhawani Devi Balakrishnan.
Other Authors:	Sriramesh, Krishnamurthy
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1602
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1602
record_format	dspace
spelling	sg-ntu-dr.10356-16022019-12-10T14:16:34Z Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats. Bhawani Devi Balakrishnan. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication The study intends to find out for what purposes and how has the Internet influenced public relations practices in Singapore. It also looks at how public relations practitioners have come to integrate the Internet into their organizations’ communication strategies and activities and what were the challenges and opportunities posed by the Internet. Master of Mass Communication 2008-09-10T08:34:39Z 2008-09-10T08:34:39Z 2003 2003 Thesis http://hdl.handle.net/10356/1602 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Bhawani Devi Balakrishnan. Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
description	The study intends to find out for what purposes and how has the Internet influenced public relations practices in Singapore. It also looks at how public relations practitioners have come to integrate the Internet into their organizations’ communication strategies and activities and what were the challenges and opportunities posed by the Internet.
author2	Sriramesh, Krishnamurthy
author_facet	Sriramesh, Krishnamurthy Bhawani Devi Balakrishnan.
format	Theses and Dissertations
author	Bhawani Devi Balakrishnan.
author_sort	Bhawani Devi Balakrishnan.
title	Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
title_short	Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
title_full	Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
title_fullStr	Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
title_full_unstemmed	Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.
title_sort	public relations and the internet as a public relations tool in singapore : from opportunites to threats.
publishDate	2008
url	http://hdl.handle.net/10356/1602
_version_	1681036558742847488

Public relations and the Internet as a public relations tool in Singapore : From opportunites to threats.

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