We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises

• Main Authors: Cai, Shiwei, Chen, Clement, Muhammad Iqbal Abdul Aziz, Primalani Rikesh Chandru
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/45198
• Institution: Nanyang Technological University

Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is...