We sing. We dance. We love Celine Jessandra school of performing arts : developing an integrated marketing communications campaign applicable to small enterprises
Using Integrated Marketing Communication (IMC) theories, this paper seeks to address branding issues faced by a local music establishment, Celine Jessandra School of Performing Arts. Based on research, and the use of brand concepts and methodologies, we seek to identify the challenges our client is...
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Main Authors: | Cai, Shiwei, Chen, Clement, Muhammad Iqbal Abdul Aziz, Primalani Rikesh Chandru |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Final Year Project |
Language: | English |
Published: |
2011
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/45198 |
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Institution: | Nanyang Technological University |
Language: | English |
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