Product emotional classification in kansei engineering of perfume bottles

• Main Author: Tan, Ashley Wei Jin.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/45320
• Institution: Nanyang Technological University

Consumers‟ needs and preferences have become complex and fast changing. Companies wanting to stay ahead of the competition can no longer depend on meeting the functional needs of the consumers. Many have begun to see the importance of developing a personal relation between the product and the user. Companies therefore have to also meet the psychological and emotional needs for the product. Kansei engineering has therefore been developed to handle this emerging problem that is facing companies. However, Kansei engineering encompasses a diverse and wide range of research areas. One of the major problems product design engineer face is designing a product that suits the emotional needs (Kansei) of the consumers. Therefore classifications of product emotions will be carried out to enable designers to identify the type of emotion the products possesses and assist in designing a product to suit the desired kansei. A framework to deal with the classification problem was proposed. Product features have been known to have a significance relationship and influence on the kansei of the product. A survey was carried out on the ideal features of a kansei word. The results were compared with the features of the product to quantify the kansei of the product sample. Lastly, a case study was done by applying the proposed methodology on 15 perfume bottle. In-depth analysis and discussions were done on the classification results.