Product emotional classification in kansei engineering of perfume bottles

• Main Author: Tan, Ashley Wei Jin.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/45320
• Institution: Nanyang Technological University

Consumers‟ needs and preferences have become complex and fast changing. Companies wanting to stay ahead of the competition can no longer depend on meeting the functional needs of the consumers. Many have begun to see the importance of developing a personal relation between the product and the user....