Using scenario planning as a methodology for analysis in three sectors of the interactive digital media marketplace

• المؤلف الرئيسي: Yang, Yi
• مؤلفون آخرون: Ravishankar Sharma
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Library and information science
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/46717

In this thesis, a scenario planning approach, which is a synthesis of the three main schools of thought in the area, is used as a methodology for analysis. The approach aims to study the future of Interactive Digital Media (IDM) applications such as online music, on- demand television and massively...