Marketing in South Korea hospitality and tourism competition and customer intelligence

103 p.

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Bibliographic Details
Main Authors:	Li, Wenhao, Loh, Chee Kai, Feliu, Oscar, Tulsiani Sunil
Other Authors:	Olexander Chernyshenko
Format:	Theses and Dissertations
Published:	2011
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/47330
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-473302024-01-12T10:17:20Z Marketing in South Korea hospitality and tourism competition and customer intelligence Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil Olexander Chernyshenko Nanyang Business School DRNTU::Business::Marketing 103 p. The high quality standards and the excellence in the service are key competitive factors in the 5 stars Hotel Industry. Therefore, research the marketing and competitive strategies, and particularly the customer intelligence of the top 5 star hotels we visited in Seoul helped our team to understand how these companies achieve those high standards and excellence. Master of Business Administration 2011-12-27T07:06:29Z 2011-12-27T07:06:29Z 2010 2010 Thesis http://hdl.handle.net/10356/47330 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil Marketing in South Korea hospitality and tourism competition and customer intelligence
description	103 p.
author2	Olexander Chernyshenko
author_facet	Olexander Chernyshenko Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil
format	Theses and Dissertations
author	Li, Wenhao Loh, Chee Kai Feliu, Oscar Tulsiani Sunil
author_sort	Li, Wenhao
title	Marketing in South Korea hospitality and tourism competition and customer intelligence
title_short	Marketing in South Korea hospitality and tourism competition and customer intelligence
title_full	Marketing in South Korea hospitality and tourism competition and customer intelligence
title_fullStr	Marketing in South Korea hospitality and tourism competition and customer intelligence
title_full_unstemmed	Marketing in South Korea hospitality and tourism competition and customer intelligence
title_sort	marketing in south korea hospitality and tourism competition and customer intelligence
publishDate	2011
url	http://hdl.handle.net/10356/47330
_version_	1789483022746124288

Marketing in South Korea hospitality and tourism competition and customer intelligence

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