Johnson & Johnson medical, Singapore : new product development through university technology transfer

178 p.

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Bibliographic Details
Main Author:	Sanjaya Anandram Bhat
Other Authors:	Tang Hung Kei
Format:	Theses and Dissertations
Published:	2011
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/47345
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-473452024-01-12T10:18:57Z Johnson & Johnson medical, Singapore : new product development through university technology transfer Sanjaya Anandram Bhat Tang Hung Kei Nanyang Business School DRNTU::Business::Marketing::Product management 178 p. New product development in biomedical device industry is a very complex process due to the presence of stringent regulatory requirements (e.g. FDA), intellectual property battles and complex nature of market where highly influential intermediaries (medical doctors) not only make product selection for end users (patients) but also contribute to product development. As a result, only a few technological innovations succeed in reaching the market and fewer become commercially successful. Hence many medical device companies are observed to be actively seeking new sources innovation, which includes universities and users. This notion is bolstered in Singapore due to government's emphasis on biomedical research and increasing attempts to transfer university innovations to the industry. Master of Business Administration 2011-12-27T07:16:07Z 2011-12-27T07:16:07Z 2004 2004 Thesis http://hdl.handle.net/10356/47345 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Sanjaya Anandram Bhat Johnson & Johnson medical, Singapore : new product development through university technology transfer
description	178 p.
author2	Tang Hung Kei
author_facet	Tang Hung Kei Sanjaya Anandram Bhat
format	Theses and Dissertations
author	Sanjaya Anandram Bhat
author_sort	Sanjaya Anandram Bhat
title	Johnson & Johnson medical, Singapore : new product development through university technology transfer
title_short	Johnson & Johnson medical, Singapore : new product development through university technology transfer
title_full	Johnson & Johnson medical, Singapore : new product development through university technology transfer
title_fullStr	Johnson & Johnson medical, Singapore : new product development through university technology transfer
title_full_unstemmed	Johnson & Johnson medical, Singapore : new product development through university technology transfer
title_sort	johnson & johnson medical, singapore : new product development through university technology transfer
publishDate	2011
url	http://hdl.handle.net/10356/47345
_version_	1789483040678871040

Johnson & Johnson medical, Singapore : new product development through university technology transfer

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