The practice of government public relations.

57 p.

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Bibliographic Details
Main Author:	Lee, Sin Yee.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Theses and Dissertations
Published:	2011
Subjects:	DRNTU::Business::Public relations
Online Access:	http://hdl.handle.net/10356/47540
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-475402019-12-10T14:46:27Z The practice of government public relations. Lee, Sin Yee. Wee Kim Wee School of Communication and Information DRNTU::Business::Public relations 57 p. This thesis aims to examine the practice of Public Relations (PR) in the public sector in Singapore through the study of how PR is practiced in government ministries and agencies in Singapore. A questionnaire was administered to the heads and directors of the Public Relations department of government ministries and agencies, to determine the type of model of PR (as defined by Grunig & Hunt, 1984) most commonly adopted, the role and function of the PR department, what are the means and channels of communication adopted, and the effectiveness of their PR practices in achieving the communication objectives of the government. Master of Mass Communication 2011-12-27T08:37:46Z 2011-12-27T08:37:46Z 2011 Thesis http://hdl.handle.net/10356/47540 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Public relations
spellingShingle	DRNTU::Business::Public relations Lee, Sin Yee. The practice of government public relations.
description	57 p.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Lee, Sin Yee.
format	Theses and Dissertations
author	Lee, Sin Yee.
author_sort	Lee, Sin Yee.
title	The practice of government public relations.
title_short	The practice of government public relations.
title_full	The practice of government public relations.
title_fullStr	The practice of government public relations.
title_full_unstemmed	The practice of government public relations.
title_sort	practice of government public relations.
publishDate	2011
url	http://hdl.handle.net/10356/47540
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The practice of government public relations.

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