A study on advertising and promotions of Wheelock Place.

• Main Authors: Khang, Tat Chung., Chew, Xiu Yun., Otgonbayar, Uyanga.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Advertising; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/48087
• Institution: Nanyang Technological University

Due to the rise of five new malls that significantly chips at the overlapping share of the consumer segments, Wheelock Place now faces an increasingly competitive environment and tenant revenue start to fall. Wheelock Place, in the face of the lack of A&P funds, has to actively source for a way...