Consumer preferences in movie consumption in Singapore

• Main Authors: Liu, Yang, Pan, Shu, Pramodh Rai
• Other Authors: Goh Kim Huat
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/48107
• Institution: Nanyang Technological University

This applied research study explores consumers’ preferences in movie consumption to determine current trends in the Singapore market. An improved DVD pricing plan is also developed based on consumer feedback of other plans currently employed in the industry as well as a theoretical framework derived...