Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.

• Main Authors: Chng, Yi Qun., Ong, Kai Ling., Chan, Helen.
• Other Authors: Tung, Lai Lai
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/9089
• Institution: Nanyang Technological University

To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building...