Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.

To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building...

Full description

Saved in:

Bibliographic Details
Main Authors:	Chng, Yi Qun., Ong, Kai Ling., Chan, Helen.
Other Authors:	Tung, Lai Lai
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Electronic commerce
Online Access:	http://hdl.handle.net/10356/9089
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9089
record_format	dspace
spelling	sg-ntu-dr.10356-90892023-05-19T03:30:02Z Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites. Chng, Yi Qun. Ong, Kai Ling. Chan, Helen. Tung, Lai Lai Nanyang Business School DRNTU::Business::Information technology::Electronic commerce To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building a more effective B2C website. 2008-09-24T07:28:29Z 2008-09-24T07:28:29Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9089 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Electronic commerce
spellingShingle	DRNTU::Business::Information technology::Electronic commerce Chng, Yi Qun. Ong, Kai Ling. Chan, Helen. Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
description	To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building a more effective B2C website.
author2	Tung, Lai Lai
author_facet	Tung, Lai Lai Chng, Yi Qun. Ong, Kai Ling. Chan, Helen.
format	Final Year Project
author	Chng, Yi Qun. Ong, Kai Ling. Chan, Helen.
author_sort	Chng, Yi Qun.
title	Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
title_short	Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
title_full	Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
title_fullStr	Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
title_full_unstemmed	Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
title_sort	using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.
publishDate	2008
url	http://hdl.handle.net/10356/9089
_version_	1770565240807751680

Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.

Similar Items