Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.

Using repertory grid technique to identify constructs consumers use when evaluating business-to-consumer websites.

To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building...

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Bibliographic Details
Main Authors: Chng, Yi Qun., Ong, Kai Ling., Chan, Helen.
Other Authors: Tung, Lai Lai
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology::Electronic commerce
Online Access:http://hdl.handle.net/10356/9089
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Institution: Nanyang Technological University
Description
Summary:To elicit a set of constructs which consumers consider imperative for a website to be effective. We examine consumers’ experience using the Repertory Grid (RepGrid). The RepGrid aids in elicitating constructs that are found in the experiences of consumers.Results can facilitate designers in building a more effective B2C website.

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