Online reviews : is longer really better?
The first thing that comes to mind when one considers the term ‘online consumer review’ is the number of stars. However, are there any other components of a review that affect our attitudes towards the product? The purpose of this study is to determine if and how the length of these reviews affects...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48117 |
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| Institution: | Nanyang Technological University |
| Language: | English |