Insights to the online phenomenon of make-up tutorials : a netnographic approach.

The proliferation of make-up tutorials generated by both consumers and global industry players online presents an interesting phenomenon for researchers and industry players to delve into. Online communities are seemingly ‘market-places’ where the transactions of knowledge sharing and acquisition ta...

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Bibliographic Details
Main Authors: Koh, Carmela., Lim, Shi Han., Sia, Fanny Shu Ping.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48160
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Institution: Nanyang Technological University
Language: English