Investing in corporate reputation : can it help earn returns in wage cost savings?

• Main Authors: Ooi, Wei Kang, Lim, Seok Hui, Lai, Desmond Yibing
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Public relations::Corporate communication
• Online Access: http://hdl.handle.net/10356/48268
• Institution: Nanyang Technological University

This study sets out to investigate the value that perceived corporate reputation brings to organizations. Positive corporate reputation enables organizations to command price premiums for products, yet is this translatable to the labour market? In this study, we examine the value of possessing each...