Social marketing : an answer for cyberbullying in Singapore

• Main Authors: Ang, Xue Ling, Koh, Cecilia Peck Hoon, Soh, Anders Yiming
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Social
• Online Access: http://hdl.handle.net/10356/48302
• Institution: Nanyang Technological University

Cyberbullying, referring to the wilful, deliberate and repeated harm through the use of electronic devices such as computer, cell phones and other electronic devices, has increased in prevalence with the rising usage of the Internet and social media. Unfortunately, this social issue is not extensive...