A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.

• Main Authors: Toh, Wei Jin., Tan, Li Hao., Loo, Melissa Shan Shan.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/48319
• Institution: Nanyang Technological University

With an influx of business travellers in recent years, there has been an increasing focus on the Meetings, Incentives, Conventions, Exhibitions (MICE) sector in Singapore. As one of the premier MICE venues within the country, Resorts World Sentosa (RWS) aims to have a more in-depth understanding of...