A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.

With an influx of business travellers in recent years, there has been an increasing focus on the Meetings, Incentives, Conventions, Exhibitions (MICE) sector in Singapore. As one of the premier MICE venues within the country, Resorts World Sentosa (RWS) aims to have a more in-depth understanding of...

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Main Authors: Toh, Wei Jin., Tan, Li Hao., Loo, Melissa Shan Shan.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48319
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-48319
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spelling sg-ntu-dr.10356-483192023-05-19T05:41:34Z A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa. Toh, Wei Jin. Tan, Li Hao. Loo, Melissa Shan Shan. Nanyang Business School Christine Lim Mei Lai DRNTU::Social sciences::Recreation With an influx of business travellers in recent years, there has been an increasing focus on the Meetings, Incentives, Conventions, Exhibitions (MICE) sector in Singapore. As one of the premier MICE venues within the country, Resorts World Sentosa (RWS) aims to have a more in-depth understanding of MICE attendees in order to satisfy their needs, thus strengthening their position as a leading MICE venue. Thus, this study investigated the relationship between venue attractiveness and personal motivation of MICE attendees on the intention to visit a particular MICE venue. A total of 123 person-administered questionnaires were used for the analysis and results showed that MICE attendees found these areas, MICE facilities, dining, reputation and nightlife, to be of significant importance to their intention to visit. These findings are valuable to venue management as well as MICE event planners in maximizing attendance of MICE events through better resource allocation and improved MICE venue selection respectively. Thus, RWS, as well as other MICE venues, will be able to leverage on these findings to sustain and enhance their current offerings to attract even more MICE attendees in the long term. BUSINESS 2012-04-05T00:50:39Z 2012-04-05T00:50:39Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48319 en Nanyang Technological University 77 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Social sciences::Recreation
spellingShingle DRNTU::Social sciences::Recreation
Toh, Wei Jin.
Tan, Li Hao.
Loo, Melissa Shan Shan.
A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
description With an influx of business travellers in recent years, there has been an increasing focus on the Meetings, Incentives, Conventions, Exhibitions (MICE) sector in Singapore. As one of the premier MICE venues within the country, Resorts World Sentosa (RWS) aims to have a more in-depth understanding of MICE attendees in order to satisfy their needs, thus strengthening their position as a leading MICE venue. Thus, this study investigated the relationship between venue attractiveness and personal motivation of MICE attendees on the intention to visit a particular MICE venue. A total of 123 person-administered questionnaires were used for the analysis and results showed that MICE attendees found these areas, MICE facilities, dining, reputation and nightlife, to be of significant importance to their intention to visit. These findings are valuable to venue management as well as MICE event planners in maximizing attendance of MICE events through better resource allocation and improved MICE venue selection respectively. Thus, RWS, as well as other MICE venues, will be able to leverage on these findings to sustain and enhance their current offerings to attract even more MICE attendees in the long term.
author2 Nanyang Business School
author_facet Nanyang Business School
Toh, Wei Jin.
Tan, Li Hao.
Loo, Melissa Shan Shan.
format Final Year Project
author Toh, Wei Jin.
Tan, Li Hao.
Loo, Melissa Shan Shan.
author_sort Toh, Wei Jin.
title A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
title_short A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
title_full A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
title_fullStr A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
title_full_unstemmed A case study of factors affecting MICE event attendees’ intention to visit : Resorts World Sentosa.
title_sort case study of factors affecting mice event attendees’ intention to visit : resorts world sentosa.
publishDate 2012
url http://hdl.handle.net/10356/48319
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