Comparison of corporate social responsibility programmes of large international and small national hotel operators in Southeast Asia

Although the concept of Corporate Social Responsibility (CSR) has been introduced in 1979, the service industry has just recently begun to adopt CSR programmes. This study seeks to identify, compare and investigate the differences of CSR programmes in Phuket, Thailand as conducted by the Holiday Inn...

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Bibliographic Details
Main Authors: Ji, Min Sheng, Tay, Tania Jia Wei, Phua, Sharon Liting
Other Authors: Russell Arthur Smith
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/48323
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Institution: Nanyang Technological University
Language: English
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