Comparison of corporate social responsibility programmes of large international and small national hotel operators in Southeast Asia

• Main Authors: Ji, Min Sheng, Tay, Tania Jia Wei, Phua, Sharon Liting
• Other Authors: Russell Arthur Smith
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Management::Social responsibility
• Online Access: http://hdl.handle.net/10356/48323
• Institution: Nanyang Technological University

Although the concept of Corporate Social Responsibility (CSR) has been introduced in 1979, the service industry has just recently begun to adopt CSR programmes. This study seeks to identify, compare and investigate the differences of CSR programmes in Phuket, Thailand as conducted by the Holiday Inn...