Price and packaging effect on taste and preference

• Main Authors: Gan, Sin Ve, Hoo, Pei Fang, Tan, Lee San
• Other Authors: Nattavudh (Nick) Powdthavee
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Economic theory::Microeconomics
• Online Access: http://hdl.handle.net/10356/48339
• Institution: Nanyang Technological University

With regard to examine the impact of price and packaging effect on taste and preferences, a study was conducted to examine their effects both individually and concurrently. Four sets of experiments had been conducted using descriptive research design methodology. Our experiment results described tha...