A study on cause related marketing in Singapore
An increasing number of companies are adopting Cause-related marketing (CRM) campaigns in pursuit of the benefits that CRM can bring about – higher revenue from higher brand awareness, improved brand image, increased brand preference and many more. A major concern for companies joining the bandwagon...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48341 |
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| Institution: | Nanyang Technological University |
| Language: | English |