A study on social enterprises in Singapore : the effectiveness of social media in generating purchase intention and brand loyalty.

• المؤلفون الرئيسيون: Toh, Ling Hui., Cheah, Keng Loong., Ricky Chandra Soetikno.
• مؤلفون آخرون: Gerard Dionicio Gonzales
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Management::Social responsibility
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48385

The purpose of this research study is to investigate various ways social enterprises can utilize social media to create better awareness of their products and/or services with a view to increase purchase intentions and brand loyalty of consumers. The key objectives of this study include determining...