A study on social enterprises in Singapore : the effectiveness of social media in generating purchase intention and brand loyalty.
The purpose of this research study is to investigate various ways social enterprises can utilize social media to create better awareness of their products and/or services with a view to increase purchase intentions and brand loyalty of consumers. The key objectives of this study include determining...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2012
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/48385 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|